Think local, shop local: Vermont businesses think outside the boxes

Amy Kirschner of the Burlington Currency Project

By Shay Totten | Vermont Guardian
photo by Amanda B. Cashin

Posted June 2, 2006

Vermonters are used to looking for the “made in Vermont” slogan, thanks, in part, to the successful ad campaigns of the Agency of Agriculture encouraging consumers to “buy local.”

The program has been so successful that the Attorney General’s office felt compelled to propose, and the Legislature to adopt, rules that govern what can be deemed “made in Vermont.”

Now, a group of Vermont business owners wants consumers to turn their attention toward other goods and services, from bookstores to banks and beyond.

The group plans to use an upcoming national conference in Burlington to launch its efforts.

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