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Mining for kids: Children can’t “opt out” of Pentagon recruitment database

By Kathryn Casa | Vermont Guardian

posted January 17, 2006

Parents cannot remove their children’s names from a Pentagon database that includes highly personal information used to attract military recruits, the Vermont Guardian has learned.

The Pentagon has spent more than $70.5 million on market research, national advertising, website development, and management of the Joint Advertising Market Research and Studies (JAMRS) database — a storehouse of questionable legality that includes the names and personal details of more than 30 million U.S. children and young people between the ages of 16 and 23.

The database is separate from information collected from schools that receive federal education money. The No Child Left Behind Act requires schools to report the names, addresses, and phone numbers of secondary school students to recruiters, but the law also specifies that parents or guardians may write a letter to the school asking that their children’s names not be released.

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